Optional. We read it to pick up the language you already use about your work. We will never contradict what you type below.

Be specific. One type of person, the one most suited to what you sell and the way you deliver it.

For example: Women over 40 who are running a service business and are overwhelmed by their own systems. Or, HR managers in manufacturing businesses who are responsible for team training.

The pain point, frustration, or sticking point they are dealing with.

For example: They feel stuck because their messaging is not converting and they cannot explain their value simply.

What is different for them after they use your service or product?

For example: They can describe what they do in one sentence, and they attract new clients faster.

Your one or two key offerings. Not the whole menu.

For example: Brand story consulting and a done-for-you messaging package. Or, chiropractic services.

Your method, format, or approach.

For example: One-to-one strategy sessions online, followed by written copy I draft for them. Or, a brick-and-mortar store in Sydney.

Optional, and you can choose as many as you like. It helps us pitch the tone.