Business name

Website or social link

Optional. We read it to pick up the language you already use about your work. We will never contradict what you type below.

1. Who is your ideal client?

Be specific. One type of person, the one most suited to what you sell and the way you deliver it.

For example: Women over 40 who are running a service business and are overwhelmed by their own systems.

2. What problem or challenge are they experiencing that you help with?

The pain point, frustration, or sticking point they are dealing with.

For example: They feel stuck because their messaging is not converting and they cannot explain their value simply.

3. What result do they get when that problem is solved?

Easy to skip, and the one that makes a statement land. What is different for them afterwards?

For example: They can describe what they do in one sentence, and the right people start putting their hand up.

4. What do you actually sell them to get that result?

Your one or two key offerings. Not the whole menu.

For example: Brand story consulting and a done-for-you messaging package.

5. How do you deliver it, and what is unique about the way you do it?

Your method, format, or approach.

For example: One-to-one strategy sessions online, followed by written copy I draft for them.

Where will you mostly use this?

Optional. It helps us pitch the tone.

No particular place Introducing myself at a networking event My website or bio Social media My email signature Proposals and pitches